More and more beauty consumers are keeping it real and preserving their silver stands as opposed to committing to a salon hair color program. As a result, indie hair care brand Arey is reaching out to a new consumer with its latest shampoo and conditioner launch. Arey Wash & Smooth is said to prevent, slow and even re-pigment grey hair.   Known as “The Wrinkle Cream of Haircare”, Arey was created as a proactive approach to dealing with grey hair after research found that heredity is only ...